Amazing Selling Machine Review | 2020 Course Breakdown & Honest Review

Last Updated on July 25, 2023 by John Cirelly

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Running an eCommerce business can be extremely rewarding but there are A LOT of BS courses out there.. and it’s easy to make mistakes that can cost you thousands of dollars if you don’t have the right training.

We’re going to do a complete breakdown and review of the Amazing Selling Machine, talk about some alternatives, and answer some of the most common questions most people have.

Before we start, Amazing Selling Machine (ASM) is an extremely in-depth course that most people will find expensive. This review may be a bit long but I think it’s important to be detailed when investing so heavily in a new venture.

Get comfy, we’re diving deep into exactly what Amazing Selling Machine has to offer!

Cost: $4997 or 6 payments of $997.*
Guarantee: 30-day, 100% money-back.
Scam: No
Relevance: 10
Support: 10
Value: 9
Organization: 10

Use the table of contents below to help you navigate throughout this guide.

Quick Summary

The Amazing Selling Machine is the most comprehensive Amazon eCommerce course on the market, period. The systems and the community they have built are specifically designed so their students succeed.

The price is by far the biggest drawback to this course, but considering you’re getting lifetime access to the training, resources, and community I feel this is worth the investment.

If you’re really committed to making a change in your life and want to dive into the world of Amazon entrepreneurship, there’s simply no better course out there.

Check Amazing Selling Machine Current Price

Is Amazon Selling Machine Right For You?

I don’t want to sound like a negative Nancy, but a lot of people get hyped up thinking they’re going to punch in a few buttons, have some stuff shipped over from China, and then kick their feet up and crack a cold one..

And you know what, it’s probably not even their fault they think this way. There are tons of ads that make Amazon FBA seem like a cakewalk, but it’s not. Much of the financials you see in advertisements is gross revenue, not profit. Much of that money goes back into inventory, marketing, and fees.

Can you be successful and make an ass-load of money by selling on Amazon? Absolutely. But it’s going to take hard work, research, and above everything, persistence to get to that level.

Selling products online can be incredibly rewarding. When your systems are set up and in place, you’ll be able to literally make money in your sleep. It’s beautiful and it’s passive. When you build a system that provides for you and exists outside of your own labor, you’ve unlocked true freedom.

If you’re ready to work hard and understand that selling on Amazon requires additional money to invest in inventory, then this might be the right business model for you.

(I feel like I’ve probably scared 90% of you away by now…😂)

What Is The Amazing Selling Machine?

The Amazing Selling Machine is a complete system that walks you through how to design, build and scale a successful online store leveraging Amazon.

Amazing Selling Machine (AMS) launches a new version of its course every year or so, it’s common to see this referenced as AMS9, AMSX, or AMS11. Each course revision does a good job of addressing any changes in strategy or new potential pitfalls to watch out, but most of the fundamentals stay the same.

The online course is broken down into 8 modules, which will be covered in detail further in the review. This consistent of both high quality videos that vary in length, as well as written content to compliment each step in the section that you can access in your membership dashboard.

In addition to the coursework, you’re not just left on your own. ASM leverages it’s online community of online sellers to help answer your questions and get you through any roadblocks. This community consists of seasoned veterans making millions of dollars a year, as well as new members asking questions and working through the coursework themselves.

The final component is ASM’s Private Resource Vault, (which if you join you get access to) that is consistently updated with new tools, templates, contracts and discounts on software.

Amazing Selling Machine Review

To help you get an idea of exactly to expect inside of ASM, I’ve broken down each module explaining generally what was taught, how long the videos were, and if I thought the content worth it.

ASM Business Process & Mindset [2.4 Hours]

I labeled this number 0 because it’s more of an introduction into the systems and trainings you’ll be digging into very soon. It’s kind of like on the first day of class, you meet your professors, get a syllabus, and prepare yourself for the journey ahead.

In the first few videos you’ll be welcomed in by Matt Clark and the team as well as walked through how to navigate your membership dashboard, and where you can join the private ASM community.

The community is a BIG part of your success in ASM so you’re going to want to leverage it as much as possible. You’ll learn how to use the community to search for questions, post new questions, and interact with ASM Mentors who are specifically there to help you succeed.

But this module isn’t just all getting to know you stuff, there’s some important mindset videos that you’re going to want to complete. Having the wrong mindset and expectations can hinder your growth even before you start, so make sure you complete all of module 0.

What I really liked is that ASM touches on the business side of things early on. Many new entrepreneurs get ‘analysis paralysis’ early on, and never actually get started. You’ll learn the different ways you can structure your businesses, if having an LLC is important or not, and at what stage in your journey you should consider doing so.

Lastly you’ll wrap things up setting up your Seller Central and Payoneer accounts. Navigating these tasks on your own can be tricky, but Amazing Selling Machine does a great job of walking you through everything and even giving you template responses and suggestions if your account gets suspended or stuck under review.

Building Your Product Opportunity List [2.6 Hours]

ASM wastes no time with fluff or theory and puts you straight to work right away (that’s a good thing.) This section focuses heavily on picking a winning product through their proven product selection system, and reviewing the 7 elements that make up a “hot product opportunity.”

I was genuinely worried that this was going to be another drop shipping course. You know, build a storefront and outsource the shipping and fulfillment to China? Ya ain’t that.

We really dive into building a brand around your product. Yes, building a brand takes more work, but it has a lot more benefits than just selecting some random product from overseas.

What’s more important than picking your winning product? It’s avoiding the crap ones. Just knowing the products to avoid is going to save you tons of time and money.

Imagine going through this on your own and ordering 1000 units of a product, only to find out that there was a patent pending on it. Yikes. You get a nifty PDF file to download that has all the products you should avoid and why you should avoid them, so you know you’re going to be off to a good start.

Once you learn what to avoid, you’ll start applying some of the search criteria to find your ideal products that will make up your new brand and get antiquated with the new tools you’ll be using to pull stats when analyzing products on the Amazon marketplace.

You’ll create an MBS (Manage By Stats) account as well as a Helium 10 account. The MBS account you’ll get free for 12 months, and the Helium 10 you’ll get free for 3 months as well. You’ll also need to claim your free 45 day trial of JungleScout when you’re ready to start looking into products. These tools are deemed pretty much necessary as you’ll be using them throughout the rest of the course.

An important note about these tools: You will be charged $59.97/mo for MBS and $97 a month for Helium 10 after your trials are up. JungleScout is currently $19 a month when billed annually. ASM is likely an affiliate for all of these tools and has centered its teaching platform around them, so if you choose to not sell on Amazon, be sure to remember to cancel these services.

After doing some digging these tools are some of the best on the market and are used by thousands of Amazon Sellers. This section does a good job at not only explaining what steps you need to take, but why you’re taking them, which is important to someone like me who always wants to know the reasoning behind things.

By the end of this module, you should have narrowed down your ‘hot opportunities list’ to 3 items, have all your tools installed, and be ready to give into the next module with involves contacting suppliers.

Suppliers, Samples & Profit Numbers [4.2 Hours]

This is the final section before you get ready to finally pull the trigger, and order your first shipment of inventory. You’ll learn ins and outs of finding reputable suppliers and how to deal with them overseas. This module also goes into how to create a professional online presence that helps you stand out from other half-assed sellers, and really look like an established brand.

One aspect ASM touches on is how to approach wholesalers as a business, and not just some random guy looking to buy their stuff. This is one of those key areas that people who start e-commerce on their own struggle with, as this isn’t something you can easily Google or lookup. Knowing how to form and navigate relationships with wholesalers is sometimes considered a closely guarded secret, as other sellers don’t want the competition or have their wholesalers busy with other orders.

You’ll learn how to leverage what ASM calls ‘product tuning’ to make your product stand out from the competition.

Product tuning isn’t private label, but more of a product customization that enhances the usefulness of your item, or makes it stand out in a crowded market. I personally never heard of product tuning before the process is pretty simple to implement and adds considerably higher ROI than creating your own product from scratch.

Before you make the jump to order your first shipment, you’re going to want to have a solid understanding of your total product cost. Luckily this is covered in depth for nearly 20 minutes.

There are a ton of small costs to account for, and missing just one could destroy your margins. Things like inspection service fees, FBA label fees, and packaging all need to be taken into account before making the decision to go through on a shipment.

Last but not least you’re going to want to do your due diligence and order samples before you sign off on all of your units. AMS does into great detail about how many samples you should order, at what price point you can expect to pay, and even how to recoup your sample cost entirely.

Ordering Your Inventory & Creating Your Brand [2 Hours]

Finally, believe it or not you haven’t even pressed the buy button on your first inventory of products. But that’s actually a good thing! See, by going through this process it was clear to me that ASM is much different than any other eCommerce course or drop shipping class I’ve reviewed. This is detailed, this is malicious, this is actually what it takes to launch a successful business through Amazon.

What I thought was really cool is that Amazing Selling Machine doesn’t just tell you to check a few things and place your order, they give important tasks to check off the list while your order is in transit. This makes great use of your time waiting (Which can be awhile since it’s coming from overseas). Ideally, by the time your product has arrived, you’ll be way ahead of anyone trying to do this thing on their own. ASM optimizes around speed, and action, and I dig that.

You’ll first learn how to evaluate those samples that you ordered, and learn exactly what to do if you’re not happy with them. Assuming everything checks out Amazing Selling Machine teaches you how to choose the best supplier. It’s not just about price! You have to factor in reliability, shipping time, and the quality of communication you received while working with them.

After you’ve picked a winning supplier and negotiated a fair price per unit, you’ll be getting to work on your product listing. Yes, you’ll be prepping your product listing before you even get the product. You’ll learn about the power of branding and exactly how to leverage that to command a high price point, and obliterate your competitors listings.

Of course, you have to think about how your product will get to where ever you are. This can either be by sea, or by air, but many people don’t think about how much goes into the planning and logistics to ensure your products arrive safely in your care. ASM talks about freight forwarding services vs inspection services, and all of the things that will legally be required of you in order to receive international cargo.

A misstep in this last leg of your product’s journey could set you back months if your shipment gets held up at customs, or if you can’t produce the proper documentation. Luckily, Amazing Selling Machine explains all of this legalese in plain English, so even I can understand what needs to be done.

And finally, the very last video in the module covers exactly what paperwork your need to have ready, and you’ll get to order your first product shipment.

Building Your Brand Assets [2 Hours]

At this point you’ve taken the biggest first step in launching your online business, placing your first order! Now, you’ll learn to focus on creating a powerful brand quickly, capture leads, and setup your website.

Notice how we’re just now only doing this?

That’s by design. So many people waste dozens of hours dicking around with fonts, logos, or domains, that they never actually get started! Amazing Selling Machine knows that people get stuck in this trap of shallow work (I’m personally guilty of this) so it’s only AFTER you’ve taken the first real steps that you’re focusing on the branding side of things.

While it may seem like it’s time to kick your feet back and crack open a cold one, it’s actually time to double down and get right back to work. The key component to a successful product launch is having all of your online assets ready to go so you can immediately start selling your product and raking in the dough.

You’ll learn the two best options for creating your product website, and which are best if you decide to scale up. You’ll discover how to utilize YouTube, Twitter, Pintrest, and Facebook to promote your product, and build brand authority.

Once your brand assets are in place you’ll learn about using content to drive traffic to your product listings. Everything in this section can be outsourced, and those options are covered in detail. However, it is suggested that you at least go through the motions first yourself so you have a deep understanding of how each part of your Amazon business functions.

The Perfect Product Page [1.7 Hours]

Amazing Selling Machine goes over how their proprietary “Launch, Blitz & Rank” method in this module.

This is all about strategy, speed, and momentum. You’ll learn critical preparation steps to position your first batch of products for success.

This is broken down over two videos and goes deep into competition analysis and keyword identification. Even as an experienced digital marketer, I was learning new techniques in this section.

There is absolutely no fluff in this section and I loved every minute of it. It can be a lot to take in, especially for a beginner, but this is what it takes to stand out on such a crowded platform. You’ll discover how to leverage coupons and paid ads inside of Amazon to give you an almost unfair advantage on your first product launch.

The boiled down version of this section is that the first few weeks of your product launch can make you or break you.

Everything in this section is designed to increase traffic and sales to your listing in a very purposeful manner. By taking specific action early on you’ll signal to Amazon that your product is hot, and worth the extra love from their algorithms. This effect can snowball, and net you some pretty awesome results if done correctly.

Advanced Marketing & Traffic Tools [2.5 Hours]

If you’re this far into the course, chances are you’ve already made a sale. This is the module that will teach you all of the little tricks and optimizations you can use to get a one up on your competition. This is where you’ll learn how to build and leverage marketing systems to continuously drive traffic to your products.

I enjoyed how each traffic source was broken down and explained. The great thing about ASM is you don’t have to question what you’re learning, this is Amazon best practices right out of the box.

This section breaks down how and when to use content marketing, promotions, coupons, Amazon lightning deals, and blueprints your ongoing marketing strategies. I found its ok to mess up at some of this, especially in the beginning.

Why?

Because this is a cycle. You’ll be constantly promoting your products to drive cheap and free traffic to your listings. The great thing too is that once you’re scaled up, this can all be outsourced to a virtual assistant, or freelancer.

You’ve also may have heard of Brand Registry inside of amazon. This section goes over how registering your brand protects you from product thieves and gives you access to tools only registered brands have access to on the Amazon platform. Pretty cool.

Registering your brand isn’t always necessary, but once you have a consistent flow of revenue to your store, its protects you in a number of different ways, and makes your businesses more valuable, especially if you plan to sell it down the road.

Lastly, let’s check out how you can scale all of this, and take this thing to the next level.

Taking Your Business To The Next Level [1 Hour]

This is all about endgame strategies and advanced businesses scaling techniques to help you once you’ve made it to the big leagues. At this point, you’re probably already selling multiple shipments of inventory, and are getting comfortable with the FBA model.

I learned a lot in this section. There were some pretty interesting techniques they used to identify inventory shortages and how you can calculate the right amount of product to order ahead of time to stay ahead of any shortages that may arise.

As someone who suffers from shiny object syndrome, learning when to launch my next product was super insightful. See, I was the type of person who would have had 15 product ideas at the very start and would either pick all of them, or just get overwhelmed and never start…

Amazing Selling Machine takes the guesswork out of all of this.

Here are some key factors that I learned through the Amazing Selling Machine to know when you’re ready to launch a new product.

• Your product is consistently selling 10 to 15 units a day.
• You have at least a 20% conversion rate.
• You have enough cash to maintain and buy two products.
• You have the time to manage two products.

So as you can see, it’s not as simple as just throwing up some more items on your storefront.

How do you know if you’re ready to scale? According to ASM, there are key differences between a 10K a month business versus a 100K a month business.

So as you can see, it’s not as simple as just throwing up some more items on your store front.

I’ve reviewed information products on businesses scaling, and believe me, this scaling module alone could have been sold easily for $4,000.

Outside of optimizing your current listings, ASM goes into how to enter new markets. This is so insanely powerful because most of your competitors are just focused on the UK and North America.

You’ll learn how to identify other markets to enter, what to look for in a new market, and what legal information you’ll need to have ready to make that jump.

Frankly, selling in another country is a ton of work, but if you’re 10-20k a month businesses have plateaued, making this move could increase your revenue significantly when done right.

Amazing Selling Machine actually went out and partnered with Amazon to help their students make transitions into new markets. Talk about above and beyond..

When you’re ready, you’ll learn how to finally start offloading some of the day to day work to your first hire. You probably don’t want to start selling on Amazon just to build yourself another job, right?

ASM outlines a few scenarios when you should consider to start looking for your first employee. You’ll want to start off by hiring out for the small things first, and then work your way up to the more technical roles like marketing managers and copywriters.

If you follow these steps, and create procedures for your team, you’ll truly be putting the ‘machine’ in this Amazing Selling Machine. 😉

Lastly, let’s talk about exit options baby!

Sure monthly cash flow is beautiful, but what if you wanted to sell your business?

Maybe you’re looking to invest in another industry, or just ready to retire. ASM covers this exact process in detail.

ASM covers all of the ins and outs of selling your business and how to calculate it’s real value. Usually you can sell your Amazon businesses for 2-5x it’s annual profit per year.

If you couldn’t already tell, Amazing Selling Machine is excellent with partnerships and integrations. If you’re in a position to sell your businesses, ASM has partnered with a leading business brokerage company to create a join venture they call “Amazing Legacy.”

I was a bit skeptical of this partnership so did some digging. Turns out, this is actually a fantastic venture. In short, you don’t pay the brokerage firm anything until your business sells.

Amazing Selling Machine Alternatives

Amazing Selling Machine isn’t without its competitors. The Course Investigator himself has weeded through all the fake gurus and scam artists to find at least one worthy alternative: Proven Amazon Course.

Proven Amazon Course

Currently Proven Amazon Course is now on sale for $29 a month. A steep markdown from it’s original $499 price tag. With that being said, Proven Amazon Course is definitely worth a look if ASM’s price is just completely not doable for your budget.

Pros & Cons

If you’re dead set on jumping into the world of Amazon FBA and want to do it right the first time, don’t waste your time or money anywhere else.

Pros

• 20+ hours of video content.
• Large active community.
• Accountability system.
• Committed to results.
• Proven methods and systems.
• Easy to follow along.
• Live weekly Q&A calls.
• “Vault” of resources.

Cons

• Expensive.
• Startup costs. (Tools, samples, inventory.)
• Amazing Selling Machines has limited spaces and closes after it’s yearly launch.

Click Here To Check If Amazing Selling Machine Enrollment Is Open

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Amazing Selling Machine Testimonials

It didn’t take long to search and find some legitimate reviews from Amazing Selling Machine students. I found that many people trash talk ASM just based on it’s price, and have never actually taken any of the course material, let alone any action.

You should always look for testimonials outside of the product page, but if you want to look some over you can check out some testimonials on ASMs homepage.

Below is a link to a decent sized Reddit thread. In it are a few people who have shared their successes, with a lot of other people who disagree with the price but haven’t taken the training.

What is the truth about Amazing Selling Machine? from FulfillmentByAmazon

Below are a few snapshots from the Reddit thread that I thought were valuable.

Final Thoughts On Amazing Selling Machine

When I first found out about ASM, I thought they were just a bunch of overpriced gurus. I mean, there so many $997 courses out there, can you even blame me?

After spending over 40 hours putting this review together, I can happily say that Amazing Selling Machine is the real deal, and is the absolute best resource you could invest in to launch a successful business on Amazon.

Amazing Selling Machine is detailed enough for both complete novices, as well as amateur sellers who are seeking structure and guidance in their FBA journey. Every module has actionable steps to take towards building your business, and the community in ASM is extremely helpful and encouraging.

The current price point really stings, but I believe accurately reflects the value of the training, resources, community, and mentorship. The major problem I have with this is that it takes a long time to recuperate your initial investment compared to other online businesses. There is potential for massive ROI here, but it requires your startup money to be tied up for a few months.

Click Here To Join Amazing Selling Machine

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Frequently Asked Questions